MAM
Pallavi Chakravarti joins Taproot as associate creative director
MUMBAI: Taproot India has appointed Pallavi Chakravarti to the post of associate creative director. This is the first senior hiring in the creative department since Taproot India started. She will be based in Mumbai and will report to the co-founders and chief creative officers Agnello Dias and Santosh Padhi. Her previous stint was with Grey Worldwide.
Chakravarti has eight years of experience in the field and has worked with Saatchi & Saatchi, JWT and Grey before joining Taproot India. She has worked on brands like Rin, Bajaj Allianz, Nutrine, Vimal, Diageo, Ariel, Head & Shoulders, Reliance Communications, Leela Group, IndianOil, Bharat Petroleum, cleartrip.com, AXN and SOTC.
“Apart from both of us, there is a powerful team of 30 odd people who have played a huge role in what Taproot India is today, because we have been hand picking people personally as apart from great work we try and make sure the person is a great human being as well.” said Santosh Padhi “While hiring it was very important for us to make sure the person fits into the existing culture seamlessly,” said Dias.
Digital
Kausik Misra joins BigTrunk Communications as senior vice president- strategy
Content veteran from Zee to steer strategy at independent agency
MUMBAI: Kausik Misra is switching from prime-time hits to brand playbooks. The former non-fiction content head at Zee Entertainment Enterprises has joined BigTrunk Communications as senior vice president–strategy, as agencies race to pair storytelling with hard business outcomes.
Announced in Mumbai, the hire adds a 15-year content and marketing hand to BigTrunk’s leadership as it courts brands seeking cultural relevance and measurable returns. Misra spent years shaping tentpole shows on Zee TV, helping build franchises such as Dance India Dance, Sa Re Ga Ma Pa, Zee Rishtey Awards and Zee Cine Awards, and pushing them across television and digital ecosystems.
At BigTrunk, he is expected to tighten strategic planning, deepen audience insight and refine narrative frameworks for clients chasing long-term brand equity. Misra pitches the move as a chance to blend consumer insight, storytelling and commercial discipline in one shop.
Founder and ceo Akhil Nair is betting on content DNA to fuel growth, arguing that brands now demand culture-literate strategy, not just media weight.
Founded in 2013, the agency operates from Delhi and Bangalore, with outposts in the United Arab Emirates and the United States. Its client roster ranges from Warner Bros. and H&R Johnson to Unibic Foods, HPCL Rajasthan Refinery Limited, ORRA Jewellery, Saraswat Bank and Discovery Kids.
As brands hunt attention in a crowded market, agencies are raiding the content world for talent. Misra’s bet is that sharp stories still sell—and that strategy, like television, is a game of hits.
