Brands
Pakka Ltd & Brawny Bear launch energy bars with compostable flexible packaging
Mumbai: Pakka Ltd, a compostable packaging solutions manufacturer, has announced its second collaboration with Brawny Bear, a nutrition company known for its date-based healthy food products. Through this partnership, the brand has launched date energy bars, an energy bar with compostable flexible packaging.
The new date energy bars, produced by Brawny Bear, are packaged using Pakka Ltd’s innovative compostable flexible packaging. This innovative product not only offers a healthy snack option but also addresses the growing concern of packaging waste in India.
Pakka Ltd’s venture into compostable flexible packaging is a natural progression for the company, which has spent four decades producing compostable pulp, paper packaging solutions and moulded tableware. This move into adaptable packaging form reflects the company’s response to modern consumer needs for convenience, versatility, and cost-effectiveness.
Containing no added sugars, the energy bars are made with premium dates, aligning with Brawny Bear’s commitment to creating nutritious, naturally sweetened products. This launch expands Brawny Bear’s existing range of date-based food products, which includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
The latest association comes after Pakka Ltd and Brawny Bear collaborated for the first time in October 2023 to launch the world’s first compostable flexible packaging for food products, setting a new standard in the industry for eco-friendly packaging solutions.
Pakka Ltd India business head Jagdeep Hira commented, “Our partnership with Brawny Bear for these date energy bars exemplifies our ongoing commitment to developing sustainable packaging solutions. By combining our compostable flexible packaging with Brawny Bear’s healthy snacks, we’re not only offering consumers a nutritious option but also taking a significant step towards reducing packaging waste. This product line demonstrates that eco-friendly packaging and convenient, tasty snacks can go hand in hand.”
Further, Brawny Bear founder Shivaam Tibrewal added, “We’re delighted to further our collaboration with Pakka Ltd through the new product. Our date energy bars, now wrapped in compostable packaging, represent the perfect fusion of health and sustainability. This launch aligns perfectly with our mission to provide delicious, date-based products that are good for both our customers and the environment. We believe this sets a new benchmark for responsible snack manufacturing in India.”
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
