MAM
Oye! FM launches new TVC
MUMBAI: Oye! FM ‘sabse filmy‘ has rolled out its second TVC directed by Bollywood director, Pradeep Sarkar.
It is inspired by Bollywood movie Delly Belly‘s popular song Bhaag DK Bose.
The Ghazal-ized TVC targets emotional appeal and is based on radio station‘s popular property Khas Peshkash.
Oye! FM‘s property, Khas Peshkash takes famous Bollywood item numbers and gives them a Ghazal flavor.
“Its simplicity is what makes Khas Peshkash stand apart from the clutter that can be heard on radio these days” Oye! FM national content head Virag Mishra said. “Our production team has put in a lot of effort in re-doing songs like DK Bose and Sheila Ki Jawani because while we want to make these songs different and reach out to the common man, we do not want to strip the original tracks of their integrity.”
“People are talking about us and our content, we are trending. This is because features like Khas Peshkash, Cinema Ke Faiyde and Golmal are quality entertainment, it‘s as simple as that”, Oye! FM national programming head Vehrnon Ibrahim added.
The ‘Bhaag DK Bose‘ TVC is set in a train‘s crowded sleeper compartment. A troupe of local musicians enter the coach with their gear to entertain weary travelers and make some money. Such troupes can be as disruptive as they are entertaining; in this case the musicians target one odd young man sitting in the compartment, determined to bring out his inner Bollywood fan, the official communiqué said.
The first TVC, also directed by Pradeep Sarkar, was based on the Khas Peshkash version of item number ‘Shiela ki Jawani‘.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
