MAM
Oxytocin increases sensitivity to ads: Study
MUMBAI: Oxytocin, the cuddle-hormone, casts its influence on the people’s mind when it comes to response to advertising.
According to a new research, Oxytocin increases sensitivity to advertising among humans. The research was tabled during the annual meeting of the Society for Neuroscience, in San Diego.
The researchers, led by Claremont Graduate University, California PhD Paul Zak, found that people treated with Oxytocin donated 56 per cent more money to causes presented in public service announcements.
Study participants who received Oxytocin also reported that the advertisements made them feel more empathetic. Oxytocin is produced naturally in the body and can trigger labour contractions and lactation in women.
The research has proven that Oxytocin is linked to happiness and well-being. It also revealed that women who showed the greatest increase in Oxytocin were also more satisfied with their lives, resilient to adverse events, and less likely to be depressed.
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Moneycontrol doubles ET audience in January rankings
Comscore data shows Moneycontrol ahead on reach, views and time spent
MUMBAI: Moneycontrol has begun 2026 with a decisive lead in India’s business news race, pulling in more than twice the audience of The Economic Times, according to January data from global measurement agency Comscore.
The figures make for striking reading. Moneycontrol recorded 63.38 million unique visitors last month, comfortably ahead of The Economic Times, which logged 30.61 million. In fact, Moneycontrol drew more readers than its next two business news rivals combined, tightening its grip on the category.
The advantage was not limited to reach. On page views, Moneycontrol clocked 249.25 million in January, nearly three times ET’s 97.18 million. The numbers suggest not just scale, but sustained user interest across stories, markets coverage and analytical tools.
Engagement told an even stronger story. Readers spent 581.29 million minutes on Moneycontrol during the month, more than five times the 111.90 million minutes recorded by The Economic Times. In the crowded digital marketplace, attention is currency, and Moneycontrol appears to be banking plenty of it.
“The latest numbers reflect the deep trust readers have placed in the quality of our content, the depth of our coverage of the stock markets and the cutting-edge analytical tools we provide to users,” said Moneycontrol managing editor Nalin Mehta. “In an increasingly fluid global environment, readers are looking for clarity and we remain sharply focused on providing credible, accurate and timely business information.”
Comscore’s January rankings reinforce Moneycontrol’s position at the top of India’s financial news ladder, underlining its continued dominance in both reach and reader engagement.
