MAM
Oxytocin increases sensitivity to ads: Study
MUMBAI: Oxytocin, the cuddle-hormone, casts its influence on the people’s mind when it comes to response to advertising.
According to a new research, Oxytocin increases sensitivity to advertising among humans. The research was tabled during the annual meeting of the Society for Neuroscience, in San Diego.
The researchers, led by Claremont Graduate University, California PhD Paul Zak, found that people treated with Oxytocin donated 56 per cent more money to causes presented in public service announcements.
Study participants who received Oxytocin also reported that the advertisements made them feel more empathetic. Oxytocin is produced naturally in the body and can trigger labour contractions and lactation in women.
The research has proven that Oxytocin is linked to happiness and well-being. It also revealed that women who showed the greatest increase in Oxytocin were also more satisfied with their lives, resilient to adverse events, and less likely to be depressed.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
