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Oxford Bookstore, Response Books launch book on power advertising
MUMBAI: A few days ago Oxford Bookstore and Response Books, launched the book Planning for Power Advertising. This is a users’ manual for students and practitioners.
It has been written by IIM Ahmedabad alumnus Anand Bhaskar Halve. McCann-Erickson (India) president Santosh Desai released the book
Apeejay Oxford Bookstores CEO Rajiv Chowdhry says, “At Oxford Bookstores we are home to a diverse range of books. Planning for Power Advertising makes a much required contribution to the oft neglected field of advertising and communication within the Indian context and we are pleased to be partnering with Response books to launch this helpful users manual.”
The book is a step-by-step manual for producing a strategically sound advertising brief – one that will serve as the springboard for actual creative communication. It offers an understanding of how strategic advertising is created and is rich in cases and examples as to what works in the marketplace, and why.
For advertising professionals (creative, media, event management, public relations and the like), there are discussions on key issues and market realities, as well as analyses of consumer markets. For students, it also provides simulations to enable them to apply the principles and processes that make for power advertising.
Participatory and pragmatic in its approach, this book will be used as a text by students and will be of equal use to professionals in the world of advertising and related fields.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
