Ad Campaigns
Oxemberg ropes in Rana Daggubati as the new face of the brand
Mumbai: Oxemberg, a men’s garment brand, from the House of Siyaram’s, has announced Rana Daggubati, an Indian film actor-producer as the face of the brand. This collaboration marks a significant milestone in Oxemberg’s journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal, offering trendsetting apparel for the youth that caters to every mood and occasion. Rana Daggubati is known for his stellar performances in a few of the highest-grossing Indian films of all time, the Bahubali franchise, and Netfilx’s action-crime drama series; Rana Naidu. With the multifaceted actor and style icon Rana Daggubati’s immense popularity amongst the youth across the country, Oxemberg aims to connect with the young fashion-conscious audience of today.
The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.
The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality. This partnership signifies a pivotal move for Oxemberg as it seeks to enhance its brand presence among the youth and solidify its market position across India. Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear. Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviours, and choices.
“We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg,” expressed Siyaram’s executive director Gaurav Poddar. “Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We’re thrilled to embark on this fashionable journey with him.”
Oxemberg senior vice president Daniel added, “Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth.”
Actor-producer Rana Daggubati shared his enthusiasm, saying, “I am honoured to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand’s focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg.”
In conclusion, the collaboration between Oxemberg and Rana Daggubati heralds a new chapter in men’s fashion. With Rana Daggubati leading the way, Oxemberg is poised to capture the hearts and wardrobes of the youth and the modern Indian men. As the brand embarks on this fashionable journey, it’s time to “Make Your Move” and embrace the dynamic, stylish future that Oxemberg and Rana Daggubati are crafting together.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
