MAM
Over 161 mn users don’t want unsolicited marketing calls on mobile
NEW DELHI: Around 161.66 million customers have registered their preference on the National Customer Preference Register (NCPR) to stop receiving unsolicited commercial calls or SMSs.
A total of 36,156 subscribers have been issued notices, 22,769 subscribers have been disconnected while 94 telemarketers have been penalised and four telemarketers have been blacklisted as of now.
The NCPR had come into force from 27 September last year under “The Telecom Commercial Communications Customer Preference Regulations, 2010” issued by the Telecom Regulatory Authority of India on 1 December 2010.
Under its provisions, telecom consumers who do not wish to receive unsolicited commercial call or SMSs may register their preference(s) on NCPR.
TRAI is also monitoring and enforcing the regulations for protection of customers from unsolicited commercial calls and SMSs. If unsolicited commercial calls and SMSs are sent from individual numbers, notice will be served to the customer and his number will be disconnected on second violation. Registered subscribers receiving UCC may lodge their complaint by dialing or sending SMS to 1909.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
