MAM
Oven Story launches limited-edition ‘Kiddy Pizzas’
Mumbai: Oven Story, from the house of Rebel Foods, is celebrating Children’s Day with the launch of its one-of-its-kind, limited-edition ‘Kiddy Pizzas’ – an innovative campaign designed to break the clutter and capture the hearts of both adults and kids alike.
Available across 140 kitchens in seven major cities such as Bangalore, Hyderabad, Chennai, Mumbai, Pune, Kolkata, and Delhi-NCR, this playful range of pizzas is designed to spark joy and rekindle childhood memories. From 8 to 14 November, pizza lovers can order these nostalgic treats, bringing a whimsical twist to their meal with pizzas available in delightful shapes like Duck, Star, and Unicorn – all customisable at no extra cost.
This innovative ‘Time to Be Kids Again’ campaign goes beyond the pizzas, offering a full nostalgia experience. Each order includes a lollipop with a QR code and the message, ‘It’s time to be kids again,’ inviting customers to explore more memories. Additionally, every Kiddy Pizza comes with a nostalgic kit featuring paper and step-by-step instructions to fold classic shapes like a boat, aeroplane, and dog, bringing back cherished moments from childhood.
Rebel Foods CMO Nishant Kedia said, “At Oven Story, we wanted to create something that resonates with everyone who yearns to relive the joy of being a child. The idea for Kiddy Pizzas came from a desire to make mealtime a moment of fun and play, not just for kids, but for the kid in all of us. With Children’s Day around the corner, we thought it was the perfect time to launch a campaign that encourages everyone to take a little break from the ordinary and reconnect with their playful side. Our brand is all about creating delightful experiences, and we hope these Kiddy Pizzas bring smiles to our customers, one slice at a time.”
Kiddy Pizzas are now available on the Oven Story app and website till 14 November.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
