Brands
Outlook Group appoints Pallaw Kumar as AVP -brand and marketing
New Delhi : Outlook Group has appointed Pallaw Kumar as the assistant vice president – brand & marketing. Conceiving and developing brand & marketing campaigns, and strategic partnerships will be some of his multi-format high value responsibilities.
Graduated in International Business & Marketing, Pallaw brings with him ten years of experience in brand & marketing management of leading print & electronic media brands.
Commenting on Pallaw’s appointment, Outlook Group brand director Shrutika Dewan said, “We are thrilled to welcome Pallaw to the Outlook Group. We are doing some exciting work here, and we are hopeful that his talent, enthusiasm, and fresh ideas will be invaluable for us!”
Kumar is known for his detailed analysis and planning. He has conceived and developed 360° campaigns and content strategies for the brands such as ZEE News, Amar Ujala, UNICEF etc.
He was an integral part of the ZEE Media brand team during launches of several national and regional channels. In his numerous brand campaigns, ‘Aaj Aapne ZEE News Dekha Kya ?’ and ‘ZEE News Ab Desh Ke Har Kone Mein’ are particularly noteworthy.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
