MAM
Outdoor ad revenues in the US marginally up in 2002
MUMBAI: Well, looks as if the 360 degrees mantra hasn’t really filtered down the hierarchy of advertisers and ad agencies in the US. If it had, it would be positively impacted the hoarding and outdoor ad spends.
After falling less than one percent in 2001, outdoor advertising revenues grew marginally in calendar year 2002, up 0.8 percent to $5.2 billion, according to the Outdoor Advertising Association of America.
The information released by the association claims that local services and amusements continued to be the industry’s most important category, accounting for 13.3 per cent of revenues. This is a growth of six per cent as compared to the previous year.
Public transportation, hotels and resorts category was placed second although it fell 7.3 per cent in revenues. Despite this fall, the category still made up 10.4 per cent of the industry total. The financial category, which grew 19.7 per cent, represented 6.3 per cent of the total.
Despite the presence of a booming auto market, the biggest reduction was witnessed in the category of automotive, auto accessories and equipment, which shrank nine per cent but still accounted for 4.4 per cent of overall revenues.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
