MAM
Outdoor ad revenues in the US marginally up in 2002
MUMBAI: Well, looks as if the 360 degrees mantra hasn’t really filtered down the hierarchy of advertisers and ad agencies in the US. If it had, it would be positively impacted the hoarding and outdoor ad spends.
After falling less than one percent in 2001, outdoor advertising revenues grew marginally in calendar year 2002, up 0.8 percent to $5.2 billion, according to the Outdoor Advertising Association of America.
The information released by the association claims that local services and amusements continued to be the industry’s most important category, accounting for 13.3 per cent of revenues. This is a growth of six per cent as compared to the previous year.
Public transportation, hotels and resorts category was placed second although it fell 7.3 per cent in revenues. Despite this fall, the category still made up 10.4 per cent of the industry total. The financial category, which grew 19.7 per cent, represented 6.3 per cent of the total.
Despite the presence of a booming auto market, the biggest reduction was witnessed in the category of automotive, auto accessories and equipment, which shrank nine per cent but still accounted for 4.4 per cent of overall revenues.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
