MAM
Outbrain expands its network in the south with Oneindia to Drive New Growth For Publishers
MUMBAI: Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today a new long term partnership with Oneindia publishing group. The deal will include installing Outbrain across all their online sites as well as their Daily Hunt Platform. Through this integration, Oneindia will utilize Outbrain’s Engage solution to further escalate its digital strategy, drive monetisation and power customized and personalised content journeys across its network.
“We are committed to building long term, strategic relationships with our publishers, and enable them through our technology and expertise to build sustainable business models that will future-proof their businesses,” said Sandeep Balani, the head of India at Outbrain. He added, “Our vision is to enable Oneindia to create and monetize the best online experiences for their audiences while giving brands a platform to connect with their customers and create meaningful engagements through best in class storytelling.”
Outbrain’spersonalised content recommendations will be seamlessly integrated across the desktop and mobile sites of Oneindia and will allow the publisher to fully leverage the Outbrain technology platform to maximise their monetisation opportunities and drive deeper engagement and audience growth.
“Partnership with Outbrain is the right strategic decision for us at this time. Outbrain’s technology platform provides effective tools to help drive revenue for Oneindia. Outbrain has a proven track record of delivering value to publishers amidst a tumultuous media environment,” says Sudhir Sundrani Monetization & Ad-Performance Director.
“We are very excited about this partnership with Oneindia. Our aim at Outbrain is to provide smart and flexible technology that drives personalised content recommendations while optimising revenue. We look forward to building a strong partnership together.” said Anand Makhija, Director of Business Development at Outbrain.
The deal will include Oneindia’s other online properties such as Goodreturns, NativePlanet, FilmiBeat, Boldsky, GizBot, DriveSpark, MyKhel, CareerIndia. The reach of the combined sites gives Outbrain advertisers extensive access to audiences in South India on sites in seven languages including English. The continued expansion of its publisher network across all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers ability to strengthen their audience relationships and get their content discovered.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
