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Ourbit bags Microsoft Ventures India’s digital media mandate
MUMBAI: Ourbit, the digital division of Ideosphere Group has bagged the digital media mandate for Microsoft Ventures India.
Ourbit will be responsible for creating and fine-tuning Microsoft Ventures’ online dialogue with the startup community to make their mentorship program accessible to a wider audience.
Microsoft Ventures in India provides startups, access to key influencers and know-how, which will help them grow. The startups enrolled in their programs have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many startups as possible through digital.
To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Venture the preferred news, information and engagement landing place for start-up mentoring.
Ourbit head of contributor Mayur Milan said, “What makes this assignment so exciting is the fact that we would be working with a very dynamic community of Tech Startups who will be shaping the future of internet and technology. As we will be the facilitators of information and insights to them, it makes us an integral part of their evolution. In essence, we will not be working with just Microsoft Ventures, but a group of technology brands.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
