Digital
“Our company’s main objective is to facilitate engagement with the customers”: Chatbot.team’s Ashish Yadav
Mumbai: A chatbot is a software application that aims to mimic human conversation through text or voice interactions. Modern chatbots are typically online and use artificial intelligence (AI) systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner. Such technologies often utilise aspects of deep learning and natural language processing, but more simplistic chatbots have been around for decades prior.
Chatbot. team, an innovative interface company, is transforming the way advertising and marketing businesses flourish in the digital landscape.The platform stands out by providing an easy-to-use visual builder, configurable templates, and seamless integration with various communication channels, all without the need for coding expertise. The company leverages natural language processing and machine learning algorithms to comprehend consumer inquiries and deliver personalised replies, thereby facilitating impactful marketing campaigns and increasing conversion rates.
Indiantelevision.com caught up with Chatbot.team founder Ashish Yadav, where he shares additional information on how his company deploys chatbots for various sectors and much more…
Edited excerpts
On Chatbot.team simplifying the process of creating and deploying chatbots for businesses
The conventional chatbots used by companies earlier involved in replying to customers’ queries involved the making of codes at the backend and then the replies were provided to the customers which was a pretty cumbersome task. As against that the ‘No code chatbots’ deployed by Chatbot.team involves a simple drag and drop process with which you can easily make a bot flow which saves a lot of time and manual efforts and the process is extremely simplified.
On the key features which make your Chatbot company different from others
The key differentiators that sets us apart from other companies is our ability to curate groundbreaking Website chatbots, Whatsapp Automation systems, Open Integration: Lead nurture, Customer Engagement and Customer Support systems and novel Green Tick features. With such a bootstrap company making its presence felt in the market for the first time, this is also a key differentiator.
Our company’s main objective is to facilitate engagement with the customers. We support organizations’/companies’ various departments such as Sales, Support, Lead Generation and Payment collection departments by creating and customizing our Chatbots at the deepest level and with maximum accuracy using Keyword Targeting. As a result, we help the Sales Department to increase their leads, and also help the team by supporting and guiding them with Customer queries.
With regards to the Sales Department, where we have to generate leads in a situation where Google Ads are very popular, we use Chatbots to generate more leads. If the lead generation is done by Facebook and Google, they take more service charge and function by their own will and algorithm. Our Chatbots help the clients who cannot maintain contact with the Sales, to retrieve the communication between them.
We also provide IT infra plug and play feature along with customer tech environment. We manage every step of questions and answers via variables from these reports and users can analyze their customer behavior via chatbots. We provide alternative for traditional lead generation via performance marketing.
As for marketing, the biggest flex is that no one can know whether any Customer is re-targeted. But with the use of our Chatbot, it is possible to do so by directly linking with the CRM.
On Chatbot.team utilising Natural Language Processing and Machine Learning algorithm to provide Personalized replies
Before sending personalized messages, we must understand that it is the agents who take care of the management process. The agents engage with the customers and after that the work goes to the Reporting Manager. In order to stop the process from going to the Reporting Manager, the use of NLP is essential. Also, if the customer uses some foul language and the Agent reads it directly, he might get annoyed for which public image might be at stake and vice versa. To avoid this situation, NLP is also used. In terms of Personalized messages, we make the bots read the documents. If any sort of question arises from the customer like “The Skin of my face is dry, so what products should I use?”, we can use Personalized replies to guide the customer. Another question such as “I want to study in the UK” the bot will ask regarding the course and then recommend the Universities and likewise recommend the places of accommodation. This is how NLP is used in machine learning.
On the benefits of taking services for users specifically for Customer Support
As previously said, Customer Support and Lead Generation are one of the key pillars of the company. Traditional SEO is a very time consuming process so using chatbots we can retarget a single user multiple times by directly targeting clients’ data set into leads.
If there are 200 customers and we give them data worth 1 lakh, a huge amount of time will be consumed. In this case, if we use personalized messages, the Process of highly qualified lead generation will be much more rapid. Moreover, the process is pocket friendly as we can avail one lead worth Rs 20 or Rs 25 where the lead could be Rs 80, Rs 100 or Rs 150.
So also we can create workflow for customers according to their behaviour and interest.
On Chatbots revolutionising digital marketing and advertising companies
When the personalised messages with the Chatbots are getting over, at the end, testimony can be done dynamically.
In conclusion, coding is not easy and it takes a good amount of time. However, once it is done, many departments look forward to this Chatbot development to help them by creating engagement in their respective fields.
On collaboration plans with other Chatbot company
We are always ready for collaboration, we want to make ourselves more engaging and are always available and open to the world. Our happiness depends on other departments and individuals engaging with us.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
