MAM
OUP India teams with Adobe to boost digital learning in schools
NEW DELHI: Oxford University Press India has taken a bold step in strengthening digital literacy by partnering with Adobe to upgrade its next-generation computer science curriculum. The collaboration brings Adobe Express for education into OUP’s textbook series MegaByte and Cyber Master, designed for students from grades III to VIII.
As classrooms across India shift from chalkboards to digital dashboards, the National Education Policy 2020 and the National Curriculum Framework 2023 place digital literacy at the heart of future-ready education. OUP’s move aligns with this national push, ensuring that young learners gain access to creative tools that help them design visuals, animations and videos while developing safe and smart digital habits.
MegaByte and Cyber Master introduce students to computer science through a mix of concepts and hands-on learning. The series covers a sweeping range of emerging fields including artificial intelligence, robotics, data science, the internet of things, augmented and virtual reality, digital creativity and 3D printing. The aim is to foster curiosity and confidence early, helping students build a strong foundation for advanced technological learning.
OUP India managing director Sukanta Das, said the partnership brings classrooms closer to the digital-first world students now inhabit. He noted that combining the curriculum with Adobe Express encourages young minds to treat technology as a creative playground rather than a passive tool.
Adobe vice president and general manager for student product and marketing Mala Sharma, highlighted the growing importance of creativity and AI literacy. She said integrating Adobe Express into OUP’s textbooks will give students across India the chance to explore problem-solving and collaboration through digital creation.
For learners in grades VI to VIII, the curriculum also introduces real coding environments like HTML5, Python and JavaScript, ensuring students gain practical computational thinking skills. Compatibility with Windows 10 and 11 and Microsoft Office platforms allows seamless adaptation as students progress to higher studies.
A standout element of the programme is MegaNext, a future-skills booklet that connects classroom lessons with real-world opportunities in AI, FinTech and Green Tech. It encourages students to imagine how technology can shape careers and communities in the years ahead.
With this refreshed curriculum, MegaByte and Cyber Master step beyond traditional textbooks, offering gateways to creativity, coding and emerging technologies. The initiative aims to equip India’s young learners with the adaptability and fluency needed to thrive in an increasingly digital future.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
