MAM
Orris Infrastructure awards creative duties to Yang Communication
MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.
The incumbent agency on the account is Percept/H.
The size of the business is estimated to be Rs 150 million.
Yang managing partner Sanjay Sharma said, “Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us.”
Anil Verma, managing partner Yang remarks, “This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch.”
Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.
Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
