MAM
Orris Infrastructure awards creative duties to Yang Communication
MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.
The incumbent agency on the account is Percept/H.
The size of the business is estimated to be Rs 150 million.
Yang managing partner Sanjay Sharma said, “Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us.”
Anil Verma, managing partner Yang remarks, “This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch.”
Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.
Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.
MAM
Sameer Nair steps down as CEO of Applause Entertainment
Veteran media executive exits after a decade at the Aditya Birla Group-backed studio.
MUMBAI: After a decade of calling the shots, Sameer Nair is taking a bow from Applause Entertainment. The veteran industry leader and CEO of the prominent content studio is stepping down from his role, according to sources familiar with the development. This marks a significant leadership transition at one of India’s key players in the television and digital content space.
Applause Entertainment, part of the Aditya Birla Group, has built a strong reputation under Nair’s leadership for its high-quality adaptations of international formats and a slate of original series across OTT platforms. Nair, who joined the company a decade ago, was instrumental in shaping its growth and positioning it as a notable force in India’s evolving streaming landscape.
Prior to Applause, he held senior roles at major media organisations, including Star India, where he played a pivotal part in the launch of the iconic show Kaun Banega Crorepati in 2000. He also worked with Balaji Telefilms and NDTV Imagine.
It remains unclear who will succeed Nair or what his next professional move will be. Queries sent to Nair did not receive a response, and Applause Entertainment declined to comment on the matter.
His exit comes at a time when the Indian content ecosystem is undergoing rapid changes, with streaming platforms recalibrating investments, focusing on profitability, and adjusting content strategies amid shifting viewer preferences and increasing competition.
Industry insiders suggest the transition could signal a strategic reset for Applause as it navigates the next phase of growth.
In the fast-paced world of Indian entertainment, where hits can fade as quickly as they rise, Sameer Nair has enjoyed a remarkably steady and influential run. As he steps off the stage at Applause, the spotlight now turns to what comes next for both the executive and the studio he helped build.
