MAM
Ormax Media predicts strong opening for Jhalak Dikhhla Jaa in Sony
MUMBAI: Sony Entertainment Television (Set), which is replacing its top rated show Kaun Banega Crorepati (KBC) with Jhalak Dikhhla Jaa, is in for a treat. As per media research firm OrmaxMedia, the dance reality show is set for a strong opening as per its pre-launch awareness tracking tool Showbuzz.
Jhalak Dikhlla Ja, in its fourth season now, will launch with a season opener this Sunday, and will be telecast Monday-Tuesday at 9 pm.
As per Showbuzz, the show has seen a day on day increase in its awareness in the pre-launch week. (See table).
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Source: Showbuzz™, Week 49-50, 2010
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Ormax said that at a week 1 stage, these numbers are better when compared to some of the recent non-fiction launches, including DID L’il Masters (Zee TV), Khatron Ke Khiladi 3 (Colors) and Master Chef India (Star Plus).
Ormax Media CEO Shailesh Kapoor said, “Madhuri Dixit’s presence has definitely worked for the campaign. From our Bollywood work, we know that she is at No. 7 in the list of most popular actresses in India even today, despite no films in the last 3-4 years. In fact, she is higher than Sonam Kapoor, Bipasha Basu and Vidya Balan on popularity. Also, the contestants on the show this season are a good mix of strong faces, especially from television. Most of them have not been on reality shows before, giving Jhalak… a freshness it will definitely benefit from.”
Showbuzz is the awareness tracking research conducted in six markets – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar. More than 600 people in the 15-44 years, SEC ABC segments were interviewed for the research.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
