MAM
Ormax Media predicts bumper opening for Gulaal, modest for Pratha
MUMBAI: The media research and consulting firm, Ormax Media, has predicted a bumper opening for Star Plus’ Gulaal and a modest opening for Colors’ Pratha.
As per Ormax’s awareness tracking product Showbuzz, Star Plus’ new fiction show Gulaal, which is launching today at 9 pm, is likely to average about 4.8-5.2 TVR in its first week.
The company has noted two primary reasons for such high viewership numbers. Firstly, Gulaal is replacing Bidaai, and hence has a slot with ready audiences waiting for it. Secondly, the awareness scores for Gulaal have been quite healthy, touching 21 per cent ‘Unaided Awareness‘ and 84 per cent ‘Total Awareness‘ on the Friday before launch.
Meanwhile, on Colors, Rishton Se Badi Pratha is likely to open at an average first week TVR of about 1.9. Ormax said that the programme’s awareness scores were exceptionally good, at 36 per cent ‘Unaided‘ and 91 per cent ‘Total Awareness‘ on Friday. However, weak viewer base for Colors in the 7.30 pm slot would come in the way of a higher opening.
The show is replacing Thoda Hai Bas Thode Ki Zaroorat Hai, a 1-TVR show. Pratha seems set to double the slot performance because of its successful campaign.
Showbuzz tracks awareness of new programmes across six markets. Data over the last 20 months has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.
The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario and overall channel performance. Ormax claims that the error margins have been less than 15 per cent in most predictions done using the model so far.
MAM
Nester appoints Kunwarjeet Grover as cofounder & CBO
D2C home appliance startup strengthens leadership with 15 plus years consumer veteran.
MUMBAI: Nester just plugged in a powerhouse because when your air fryers need to fry the competition, you bring in the growth guru who’s already heated up the kitchen. Nester, the direct-to-consumer home appliance startup founded in 2025, has appointed Kunwarjeet Grover as cofounder and chief business officer. Grover brings over 15 years of experience scaling consumer brands across Himalaya Herbal Healthcare, Cavinkare, Philips Lighting, Havells India, and most recently Wellbeing Nutrition (where he was vice president of growth until June 2025). He also briefly headed growth at Pluck in 2023 and served as senior vice president at Honasa for over four years, overseeing its online marketplace.
Nester founder and CEO Abhinav Singh said, “Grover has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands truly aligns with Nester’s goal and vision.”
The Mumbai-based brand sells air fryers, toasters, juicers and other kitchen appliances, competing with players like Nuuk, Atomberg, Geek Technology and Wonderchef. It currently sells via e-commerce marketplaces and its own website, with plans to expand into quick commerce and offline retail. Manufacturing is handled through contract partners, though the company has indicated it intends to set up its own production facility soon.
The appointment follows Nester’s recent Rs 19 crore Pre-Series A funding round led by Fireside Ventures and OTP Ventures.
Grover joins at a pivotal time for the D2C home appliances and consumer electronics category, projected to cross $30 billion by 2030 (growing at 7.2 per cent CAGR from $23.7 billion in 2025), fuelled by quick commerce and rising demand for premium, convenient kitchen solutions.
In a market where every appliance needs to cook up growth, Nester isn’t just adding a cofounder, it’s turning up the heat on ambition, one strategic hire at a time.
