MAM
Ormax launches ‘Characters Andhra Loves’
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for Telugu GECs.
According to the study, the most popular fiction character is RK Naidu (Mogali Rekulu), while that in non-fiction is Sai Kumar (Wow).
The first edition of Characters Andhra Loves was conducted in November 2011. The report also lists the top characters by gender, age, SEC and market segments.
Ormax Media CEO Shailesh Kapoor said, “Our Hindi GEC product Characters India Loves (CIL) is extremely popular amongst broadcasters, production houses, media agencies and advertisers. Telugu GEC is a big market, and extending CIL to the Andhra Pradesh market was a logical move.”
Naidu leads the list with a share of 26 per cent, followed by Anandi (Chinnari Pelli Kuthuru) and Munna (Mogali Rekulu) at second and third place respectively.
Kumar (Wow) tops the ranks among the non-fiction characters with 22 per cent share, followed by Roja (Modern Mahalakshmi) and Suma (Bhale Chance Le).
The CAL study was conducted among a sample size of 800 respondents in four cities – Hyderabad, Vijayawada, Warangal and Nellore. The target group for the study were males and females, 15-44 years, SEC ABC.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
