MAM
Orill Foods collaborates with Regina Cassandra for brand endorsements
Mumbai: Orill Foods Pvt Ltd, a leading homegrown player in the convenience food segment, has collaborated with actress Regina Cassandra for its brand endorsements. Regina, a popular and acclaimed name in Tamil, Telugu, Kannada, Malayalam as well as Hindi film industry, resonates with Orill’s brand vision of establishing an outreach to people across different parts of India. A TVC has been released as part of the collaboration wherein the actress can be seen as a working woman who eases her life with the help of comfort food offerings from Orill.
Orill Foods co-founder and managing director Cherukuri Srinivasa Rao said, “Orill consistently strives to build a connection between comfort food and consumers through innovative and high-quality products. As a brand we intend to cater to consumers on a pan-India basis and collaboration with someone like Ms Regina Cassandra gives us easy access to penetrate into all markets across linguistic and cultural lines.”
Regina too expressed her excitement on being appointed as the brand ambassador of Orill Foods. “Orill has been delighting households by meeting their most inevitable need of instant foods and ready-to-use condiments. From instant chutneys to my favourite instant Sambar, Orill manufactures its products with due diligence, and I am elated to be a part of the brand’s growth journey”
This comes alongside Orill’s recent collaboration with Big Boss Telugu, hosted by Nagarjuna, as an associate sponsor. According to Orill, the show on STAR MAA has been a big advantage in taking the brand to a wider audience with ease. Apart from Bigg Boss, ORILL is also associated with the JABARDASTH show on ETV, among others. Its TVC is already being broadcast across all leading Telugu Channels like MAA TV, ETV, Z TELUGU, NTV, TV9 and the list goes on..!
Telecasting of ads across TV channels with a wider viewer base has increased awareness around the brand and the products, making Orill successful in a short span of time while enhancing its visibility across 200000 retail Outlets across Andhra Pradesh and Telangana.
With a commitment to quality, taste, and customer satisfaction, ORILL’s dedication to innovation and sustainability has propelled it to the forefront in the Instant chutney segment. It stands alone as a market leader and aims to reach 50 crore revenue for FY23-24 from Andhra Pradesh and Telangana, with its wide variety of range including Coconut, Peanut, Mint, Ginger, Tomato, and Sambhar. The products have also registered huge demand in International markets, especially Asia-Pacific. Since these chutneys are made up of Natural Ingredients without preservatives and can be made in just five seconds just by adding water, they have created an exponential impact in the domestic market.
ORILL wishes to carry this successful journey into other southern states like Tamil Nadu, Karnataka, and Kerala, aiming to achieve 40 crore revenue from these states this year, considering the huge potential of the Instant Chutney Markets.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
