MAM
Orill Foods collaborates with Regina Cassandra for brand endorsements
Mumbai: Orill Foods Pvt Ltd, a leading homegrown player in the convenience food segment, has collaborated with actress Regina Cassandra for its brand endorsements. Regina, a popular and acclaimed name in Tamil, Telugu, Kannada, Malayalam as well as Hindi film industry, resonates with Orill’s brand vision of establishing an outreach to people across different parts of India. A TVC has been released as part of the collaboration wherein the actress can be seen as a working woman who eases her life with the help of comfort food offerings from Orill.
Orill Foods co-founder and managing director Cherukuri Srinivasa Rao said, “Orill consistently strives to build a connection between comfort food and consumers through innovative and high-quality products. As a brand we intend to cater to consumers on a pan-India basis and collaboration with someone like Ms Regina Cassandra gives us easy access to penetrate into all markets across linguistic and cultural lines.”
Regina too expressed her excitement on being appointed as the brand ambassador of Orill Foods. “Orill has been delighting households by meeting their most inevitable need of instant foods and ready-to-use condiments. From instant chutneys to my favourite instant Sambar, Orill manufactures its products with due diligence, and I am elated to be a part of the brand’s growth journey”
This comes alongside Orill’s recent collaboration with Big Boss Telugu, hosted by Nagarjuna, as an associate sponsor. According to Orill, the show on STAR MAA has been a big advantage in taking the brand to a wider audience with ease. Apart from Bigg Boss, ORILL is also associated with the JABARDASTH show on ETV, among others. Its TVC is already being broadcast across all leading Telugu Channels like MAA TV, ETV, Z TELUGU, NTV, TV9 and the list goes on..!
Telecasting of ads across TV channels with a wider viewer base has increased awareness around the brand and the products, making Orill successful in a short span of time while enhancing its visibility across 200000 retail Outlets across Andhra Pradesh and Telangana.
With a commitment to quality, taste, and customer satisfaction, ORILL’s dedication to innovation and sustainability has propelled it to the forefront in the Instant chutney segment. It stands alone as a market leader and aims to reach 50 crore revenue for FY23-24 from Andhra Pradesh and Telangana, with its wide variety of range including Coconut, Peanut, Mint, Ginger, Tomato, and Sambhar. The products have also registered huge demand in International markets, especially Asia-Pacific. Since these chutneys are made up of Natural Ingredients without preservatives and can be made in just five seconds just by adding water, they have created an exponential impact in the domestic market.
ORILL wishes to carry this successful journey into other southern states like Tamil Nadu, Karnataka, and Kerala, aiming to achieve 40 crore revenue from these states this year, considering the huge potential of the Instant Chutney Markets.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
