Ad Campaigns
Orient Electric pays unique tribute to martyrs to mark 70th Independence Day
NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.
The video is a subtle reminder to the masses that Independence Day is not just a mere public holiday but a day to remember our martyrs who have sacrificed their lives fighting for the country.
Orient Electric is in the form of organising a surprise trip for two identified families over the long weekend. Unaware of the destination, the families are excited with an assumption of going to a holiday destination until they meet a man who directs them to a memorial and introduces them to the families of martyrs.
The video reads a message for viewers ‘A tribute to our martyrs is a tribute to our freedom’, with a voiceover suggesting people to do some good this Independence Day by honouring the real heroes of the country and not just treating it as a holiday.
CREATIVE DETAILS OF THE VIDEO:
Brand: Orient Electric
Brand Head: Anshuman Chakravarty
Advertising agency – Contract Advertising (India) Pvt. Ltd.
Creative team – Team Contract
Production house – Bioscope films
Duration: 2 min 25 sec
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