Ad Campaigns
Organic Harvest unveils its new avatar with celebrity Nimrat Kaur
Mumbai: Organic Harvest presented itself in a new avatar with actor Nimrat Kaur as the face of the campaign. Reinstating its purpose of bringing 100 per cent certified organic beauty products to the Indian consumer, the brand kick-started this exciting chapter with the launch of a new portfolio of products and an intimate celebration of all things organic in the national capital on 8 February .
With this announcement, Organic Harvest launched a new TVC featuring Kaur. Fresh, youthful and enlightening, the ad film urges the consumer to think about organic as the purest natural. Presenting the Organic Harvest Brightening Face Cream with Kakadu Plum, which has 100 times more Vitamin C than oranges, it urges one to question whether they are completely sure how natural their natural products really are and hence, choose Organic Harvest that offers products that are 100 per cent certified organic. Organic Harvest presents a skin brightening range, youthful glow range and hair fall control range, among many other products to indulge in with new-age ingredients like kakadu plum, acai berry, saffron, oat milk and castor oil, that go through rigorous processes to maintain their purity and potency.
Gracing the occasion with her presence, Kaur shared, “I have grown up with an inherent love for all things organic. Be it fresh produce straight from the farm or DIY beauty rituals, I truly believe in the power of organic ingredients for a healthy lifestyle. For me, Organic Harvest has been a trustworthy brand that has always delivered the best and purest products. I’m excited to be the face of the brand’s new campaign and TVC, showcasing its commitment to bring forth organic as the purest natural.”
The event kickstarted with a panel discussion with dermatologist Kiran Sethi; Organic Harvest founder Rahul Aggarwal, Good Brands Co. CEO Sukhleen Aneja and Kaur. The panel moderator was Good Creator Co. co-founder Malini Agarwal.
The panel had conversation on all things organic while emphasizing on the importance of organic certification that ensures the products are completely pure and potent. The discussion was followed by Kaur unveiling the brand’s new range. Furthermore, the audience engaged in an organic activity to demonstrate how organic is the purest form of natural. To complement the vibe of the evening, vegan and organic hors d’oeuvres were served.
Aggarwal said, “Organic Harvest was born out of the desire to bring the essence of 100 per cent certified organic, toxin-free skincare products to the Indian beauty industry. What started as a humble dream ten years back has now transformed into an ambition to highlight the advantage of organic as the purest natural and make Organic Harvest the go-to brand for natural beauty seekers. With this new avatar, we are all set to create only the best with our extensive product offerings and experiences that will transform the way consumers perceive the world of natural.”
Aneja added, “Organic Harvest has been offering authentic organic beauty and personal care products in India for years and even before ‘organic’ became a trend and a buzzword among consumers. I believe the brand best reflects the increasing consumer fondness for ethically sourced, potent and the purest of natural beauty care products. With this brand new avatar, we aim to strengthen the brand’s positioning as India’s beloved, 100 per cent certified organic beauty and personal care brand.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
