MAM
Orchard creates launch campaign for ISure
MUMBAI: Leo Burnett‘s Orchard Advertising has conceptulaised and executed the launch campaign for Piramal Healthcare‘s ovulation strips brand ISure. Marking a first in the Indian market, the product helps women know the two days of the month when they are most likely to conceive.
The agency has created a 30 second television commercial (TVC) to introduce the product by tapping into the anguish of a woman trying to conceive and used it to communicate the promise of the brand.
The film revolves around an expectant mother, her interaction with her baby bump, her realisation of what tomorrow will brin g, the happiness that will soon follow and her quest of becoming a mother to a beautiful bundle of joy.
As the viewer is shown an expecting mother‘s excitement, she reaches out for a cushion under her shirt, and straightens up before her husband walks into the room. A voice over informs the viewers that ISure helps women determine the two days in the month where pregnancy is most likely and thus helping them plan better.
Orchard Advertising Mumbai VP and branch head Partha Sarkar said, “The brief shared with us was a fantastic starting point. The challenge was to showcase I Sure as a means of inferring those two days when the likelihood of the conception is the highest and not fall in the trap of being taken as a remedy for infertility. Hence we thought that it would be a good idea to connect with all women looking to have a child and sharing with them the delight they will soon experience.”
Orchard Advertising Mumbai ECD Hemant Kumar said, “The idea was to romanticise the joy of pregnancy for the woman. It is the biggest change in her life and we wanted to help her celebrate it. On having spoken to our consumers, we found that there is a sense of completion they feel on having a baby and unfortunately a delay in pregnancy meant a delay in experiencing the greatest happiness in their lives. We wanted to bring this to light.”
The film has been produced by White Light and directed by Namita and Subir.
“The task was to design an environment that would allow us to stage this moment, without making the moment cheesy or juvenile. We decided on a simple song to hold and colour this section composed with lyrics by Rekha Nigam, scored by Zubin Balaporia and performed by Mahalaxmi Iyer. We chose to shoot it on film as opposed to digital video,” shared Subir.
“When a couple is suffering from delayed pregnancy, they get advice from all corners, and are completely confused with all the suggestions and remedies that they come across. Here is a product that will help them put things into perspective and be there for them in the security of their own home, leading to the diffusion of any confusion,” added Sarkar.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
