MAM
Oral-B’s new Junior promotion involves Disney characters
MUMBAI: Oral-B has anounced a new Junior promotion which pushes the message to kids that brushing teeth need not be a chore if the likes of Mickey Mouse are waiting at the other end. The promotion of Oral-B which claims to be a world leader in oral care sees kids getting a Disney character in the shape of an eraser with the purchase of every Oral-B Junior Toothbrush.
The eraser is available in Disney characters’ shapes like Mickey Mouse and Donald Duck. A rider has been attached stating that the promo pack priced at Rs 22 will be available across all leading retail outlets till stocks last.
The new announcement builds on the alliance between Oral-B and Disney which was forged a couple of years ago. Oral-B had entered into an exclusive licensing agreement with the mouse to market a wide range of oral care products for children featuring characters like Winnie the Pooh, Buzz Lightyear and Disney Princesses, says an official release.
The release further states that the Oral-B Junior toothbrush features soft, end-rounded bristles and proprietary IndicatorTM technology and is specially designed for children in the age group four to 12. The blue indicator bristles fade halfway to alert children when to replace their toothbrush. Oral-B’s Junior toothbrush is available in a range of five colours – red, blue, green, white and yellow.
Cross product placement is not new for Oral-B. Back in 1984, it was the first to launch a series of kids’ toothbrushes featuring licensed characters with its Star Wars toothbrushes.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
