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Oracle India marketing chief steps down: Reports
MUMBAI: Oracle India’s long-serving head of marketing has stepped down after a ten year stint that helped steer the company through a period of rapid transformation in cloud, data and AI.
Bhatnagar joined Oracle in 2015 and spent the next decade weaving together marketing strategies across every major business line, shaping how the company pitched its cloud and data capabilities. Her work included building global anchor programmes, driving immersive digital campaigns and strengthening Oracle’s partner and ISV frameworks in Japan and across Asia Pacific.
Before her Oracle chapter, she briefly served as a brand advisor where she helped a major political party sharpen its public messaging and digital engagement. Her earlier senior role at Microsoft saw her lead enterprise marketing for India, launching Azure, Windows 8, Windows Phone, SQL Server and Office 365 under an ambitious reimagining-the-enterprise theme.
Bhatnagar also held leadership roles at Hewlett Packard Enterprise, driving public sector business growth from 20 million dollars to 110 million dollars in under three years and earning industry recognition for high-impact marketing programmes. Her career spans strategic roles at Primera Networks, Compaq, Telstra and Autodoor Industries, each adding to her reputation for consultative leadership, partnership building and technology-driven storytelling.
With a resume that reads like a cross-section of corporate India’s technology evolution, Bhatnagar’s next move will be watched closely. For Oracle India, her departure marks the end of a decade defined by expansive cloud marketing and meticulously built customer alliances.
As transitions go, this one leaves Oracle with big shoes to fill and a legacy of campaigns that consistently pushed the brand into newer, more competitive spaces.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
