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Options Design bags creative mandate for Novasys Labs
MUMBAI: After bagging creative duties for Konica Minolta Business Solutions and BenQ, Option Designs has now bagged the creative mandate for consumer electronics company Novasys Labs.
Novasys Labs, which has been working on cutting edge innovative products in digital world, saw the Option Designs’ strategy to market these products before handing over the account a couple of weeks back.
Novasys Labs MD Shashank Rai said, “We evaluate Option Designs on its strategy and creative approach, marketing and brand positioning skills. We think its overall approach suits best for all the future endeavours of Novasys.”
The agency will be working with Novasys India as brand strategy, creative partners and media planning buying.
Option Designs MD Japneet Singh said, “In just short span of time, Novasys Labs has become one of the most innovative digital brand, all the products are highly creative and engaging. We are extremely happy and excited to serve Novasys Labs and are well geared up to take the challenges up front.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
