Account
Option Digital bags the digital duties of Fenda Audio
MUMBAI: Fenda Audio, a known brand for new technology, superior quality, and constant innovation, has handed its digital media planning and buying duties to Option Digital.
The company, established in 2004 in India, with an objective of bringing quality sound experience in consumer home at an affordable price has a distribution network comprising over 10000+ dealers, 200+ distributors and 22+ office branches.
They are present at all major commerce websites like Ebay, Flipkart, Snapdeal, Tradus etc.
Speaking on the new partnership, Fenda Audio director Rajesh Bansal said, “We evaluate Option Digital on their digital strategy, their innovative ideas for digital campaigns and for their clear understanding what deliverable we want from them. We are thrilled to have Option Digital on board to position F&D as a youth centric brand on different digital platform. We think their school of thought suits best for all the future endeavors of Fenda Audio.”
The account was won a couple of weeks back. The AOR will involve handling digital creative duties, media planning and buying strategy to make Fenda Audio a youth based brand.
The agency MD Japneet Singh said, “We admire the vision and purpose of F&D, aspiring consumers of all categories to ‘the sense of hearing’ with quality sound experience. We genuinely believe that we could be ears to every Indian by connecting with their aspiration and sense of music quality with our excellent innovations & new-age designs. We’ve had inspiring and transparent discussions with the founder of F&D and are excited to create an awesome brand campaigns.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
