MAM
Optimystix names Rajeev Chaurasia as project head
MUMBAI: After an eight-month sabbatical, Rajeev Chaurasia former MTV India associate director programming has joined Optimystix as project head.
Chaurasir, who formally joined recently, would oversee the next big musical reality show, which will shortly air on Sony.
Besides the current project, he would also supervise other activities at Optimystix like documentaries and short films. The production house is envisaging a foray in the international market too.
At MTV, Chaurasia, reported to Natasha Malhotra, who is presently based in Singapore, and later reported to the present MTV senior vice president, creative and content, Cyrus Oshidar.
His association with Sony dates back to nearly nine years ago, when he had a short stint with the company as manager, business development and strategy and also with SET MAX as head of operations wherein he reported to Kacon Sethi, now chief executive officer at K Sera Sera Productions.
Optimystix has recently dabbled in the reality show format with Sony’s Indian Idol, Star Plus’ Khullja Sim Sim, Nick’s Dum Duma Dum, and an international game show format, Double Dare, to name a few.
Explaining his decision to join a content house after having nine years of association with the broadcasting industry, Chaurasia says, ” I am able to relate to the format shows that have been produced by Optimiystix. Besides, I would like to learn the actual process of content and the creation of shows at the production house.”
According to him, working in a comparatively smaller organisation like this would give him a chance to be more hands-on “unlike in a channel, which is more operational on-air activities.”
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
