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Optima Response bags Specsmakers digital mandate
MUMBAI: Specsmakers, the largest optical retail chain in South India has awarded its digital business to Optima Response, a full-service agency based out of Chennai. Optima already handles the mainline business for Specsmakers.
Specsmakers has multiple digital assets including presence in social platforms. The mandate includes driving traffic to these digital assets, drive store visits, increase share of search and over time transform Specsmakers from a pure-play brick & mortar brand to an omnichannel brand.
Specsmakers CEO Pratik Shah says, “Optima has been with us for the last 12 months. They have added a lot of value to our mainline advertising. When we started looking for a digital partner, we liked how Optima approached the digital communication. They brought fresh ideas to the table and we are sure they will add value to our digital communication also.”
Optima CEO BS Raj Narain says, “We are extremely proud of the work we do for our clients. It shows in the passion we bring to the table. Specsmakers as an organisation has very similar ethos. They just want to be the best in whatever they do. We are merely shining a light to that vision.”
Optima is a full-service agency that works across mainline and online communication. Optima’s clients include CavinKare, VKC, Sun Direct, KLF Nirmal, D-Mart, SynPhNe etc.
Specsmakers is a leader in crafting stylish, high-quality, eyewear at affordable prices. Specsmakers has over 275 stores across TN, Karnataka, AP & Telengana and is growing at a rapid pace. The brand offers a wide variety of high-quality fashionable eyewear with a focus on reinventing the eyewear shopping experience.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
