MAM
Oppo plans marketing blitz for ICC WT20
MUMBAI: The official global partner of ICC in the mobile category for four years Oppo Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.
The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.
Under this campaign, Oppo has also come out with the Oppo F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo F1, a delight for selfie lovers.
Commenting on the marketing campaign, international mobile business Oppo global VP, MD and Oppo India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”
In Stadium initiatives:
Toss O-Fans: Under this initiative, Oppo will send Oppo fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.
OLLIE Walking Around: OLLIE, the mascot of Oppo , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.
Match Partner Day: Oppo is also the official match partner for the following matches:
• New Zealand Vs. India match, 15th March, Nagpur
• Pakistan Vs. Q1A, 16th March, Kolkata
• Australia Vs. New Zealand, 18th March, Dharamsala
• Sri Lanka Vs. England, 26th March, Delhi
As the official match partner, a designated sponsor representative from OPPO can present the “Man of the Match” award.
Oppo Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.
VIP Hospitality Room: Oppo will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.
ICC Truck Tour:
Oppo was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.
Apart from the above, Oppo also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.
Online campaigns:
#WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.
Oppo Shot of the Day and Daily Show in association with ICC: Oppo branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo branded page and will be promoted across ICC digital social media platforms.
An ‘Oppo shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.
College Campaign: Oppo is organizing a college campaign which will be running from15 March to 3 April, in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo products and win lovely goodies by joining cricket quiz session.
Retail campaign
Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.
MAM
JioStar unveils ‘The Winning Edge’ playbook for live cricket advertisers
Data-led guide shows multi-screen, sponsorship strategies drive higher impact
MUMBAI: JioStar has launched ‘The Winning Edge’, a data-backed advertising playbook aimed at helping brands maximise impact on live cricket, positioning the sport as one of the most powerful marketing platforms in India.
Built using billions of impression-level data points across marquee cricket properties and validated through studies by Kantar, the playbook offers practical insights into how brands can drive measurable outcomes such as awareness, recall and purchase intent.
The findings make a strong case for live cricket as a growth engine for both new and established brands. According to the report, new advertisers on live cricket campaigns saw up to 6.9 times higher brand awareness and up to 10.8 times higher purchase intent compared to industry benchmarks. Established brands also recorded gains, with up to four times higher awareness and nearly five times higher purchase intent.
Speaking about the initiative, JioStar head of sales sports Anup Govindan said, “The Winning Edge, developed in partnership with Kantar, is built on rigorous, data-backed analysis of how real brands have performed on our platform across categories, objectives, budgets, formats and tournament phases. The study reaffirms that when it comes to driving real outcomes such as awareness, consideration and purchase intent, nothing matches the intensity, scale and impact of live cricket. The depth of attention and emotional engagement during live moments creates a multiplier effect that non-live environments simply cannot replicate.”
One of the standout insights is the advantage of multi-screen strategies. Campaigns that ran simultaneously across linear TV, connected TV and mobile delivered up to seven times higher purchase intent than single-platform campaigns, with minimal audience overlap ensuring incremental reach.
The playbook also highlights the impact of combining formats. Brands using both video and display formats saw up to 7.4 times higher brand awareness compared to those relying on video alone.
Sponsorships emerged as another key lever. Brands with formal sponsorship deals recorded up to nine times higher purchase intent and up to eight times higher ad awareness than those opting only for standard inventory buys. Adding pre and post live studio programming further boosted aided awareness by up to 2.1 times.
Crucially, the report identifies high-impact in-match moments such as Super 4s, Super 6s, DRS and fall of wickets as prime opportunities for brands. Campaigns aligned with these moments delivered uplifts of up to 10 times in awareness and up to seven times in recall, reinforcing the value of contextual advertising.
Echoing these findings, Kantar managing director and chief client & solutions officer Soumya Mohanty said, “Numerous Kantar Brand Lift Studies have demonstrated the incremental impact of live cricket advertising, with results consistently ranking at the top end of Kantar’s Brand Lift database. This playbook distils those insights into actionable media planning and creative recommendations to help advertisers drive stronger outcomes in live cricket environments.”
With live cricket continuing to draw massive, highly engaged audiences, JioStar is positioning ‘The Winning Edge’ as a blueprint for brands looking to move beyond visibility and towards measurable impact.
As the competition for consumer attention intensifies, the message is clear. In the world of sports marketing, playing smart may matter just as much as showing up.
