Ad Campaigns
OPPO partners with Instagram for the ‘Challenge Yourself’ campaign for OPPO Reno 2
MUMBAI: OPPO India announced the launch of a new marketing campaign, ‘Challenge Yourself’, in partnership with Instagram, to challenge GenZ and millennials to visually imagine the unthinkable with the OPPO Reno2. The campaign aims at highlighting the revolutionary OPPO Reno2 features such as the 20x Zoom, Ultra Dark Mode and the Ultra Steady Video, that empower people to discover new perspectives in photography.
For years, people have stood in front of the Taj Mahal and got their pictures clicked in the same way. People click the same pictures of airline wings or the sunset or of feet on the beach. OPPO’s ‘Challenge Your Perspective’ campaign and the Indian version ‘Challenge Yourself’ campaign is built on this insight. OPPO has partnered with Instagram for the campaign to drive awareness and share the campaign message in a creative and authentic way.
Commenting on the campaign and the collaboration OPPO India VP – product & marketing Sumit Walia said, “Targeting at the creative young trendsetters with a passion for self-expression, we have partnered with Instagram to provide our youthful consumers a platform to create the most imaginative and unique content. To further fuel their creativity, we have launched the #ChallengeYourself campaign, which encourages them to challenge their perspective and unleash their playful imaginative spirit using the Reno 2 series.”
Facebook director and head of India GMS Sandeep Bhushan said, “Visual storytelling is now mainstream, with Instagram playing a lead role as people widely share their passions on it. Businesses of all sizes are on Instagram to drive awareness, increase customers and share their story amongst a highly engaged audience. We’re glad to have co-created the ‘Challenge Yourself’ campaign with OPPO, to challenge millennials to even better visual storytelling by working with creators who influence culture today.”
The campaign leverages the power of influencers to best represent the creativity and authenticity desired by the campaign. A #ChallengeYourself contest has also been initiated on Instagram to crowdsource meaningful consumer engagement. To participate, users need to visit the nearest OPPO store, capture creative content from Reno2 and upload it on OPPO’s Instagram handles using #OPPOReno2 and #ChallengeYourself. The best entries will stand a chance to win a new OPPO Reno2 EVERY HOUR! As an additional reward, few lucky winners will also have an opportunity to attend an Instagram mentoring session by Facebook India.
Dedicated to pushing the boundaries in smartphone photography, the OPPO Reno2 comes equipped with 20x zoom quad camera that provides a full focal length imaging system; offering a 5x Hybrid Zoom with Optical Image Stabilization. The device is also packed with OPPO’s industry-leading Ultra Dark Mode that helps in capturing brilliant images even in dark environment and Ultra Video Stabilisation Mode technology which ups the stability of videos, enabling users to capture steady videos.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
