MAM
OPPO F1 Plus, ‘The Selfie Expert’, now in Rose Gold
MUMBAI: OPPO Mobiles, a leading global technology brand, has recently announced a new variant of the company’s successful product OPPO F1 Plus, the ‘Rose Gold’ model. The new model is now available in market.
As an upgraded version of the Selfie Expert, the F1 Plus is taking selfies to a whole new level by sporting a world leading 16MP front camera with F/2.0 aperture and ISOCELL sensor. The F1 Plus 16MP front-facing Hi-Light Camera has been purpose-built for catching clear, vivid photos in any lighting condition. Paired with the new Selfie Panorama feature, Beautify 4.0 and the front-facing Screen Flash, the Hi-Light Camera will allow users to get the perfect shot on the first snap, anywhere and anytime. Rounding out the F1 Plus’s outstanding photography experience is the fast, steady and crystal-clear 13-MP rear shooter.
The 5.5-inch, all-metal unibody 4G device runs amazingly fast with a powerful Octa-core processor, 4GB of RAM and 64GB of ROM (expandable upto 128GB) on the all-new ColorOS 3.0 system. It also comes with a lightning fast, intelligent front facing fingerprint sensor which is able to recognize a fingerprint to unlock the phone in only 0.2 seconds. The F1 Plus comes with OPPO’s patented VOOC Flash Charge, which reaches a 75% charge after just half an hour of flash charging.
The F1 Plus has been well received with great response witnessed in the pre order period and sales kick offs in major cities. Pre-orders were taken across India in the middle of April with lucky draw winners getting OPPO F1 Plus phones signed by Yuvraj Singh, OPPO’s First Sports Ambassador for this cricket season.
In parallel to the success of F1 Plus, OPPO has also been expanding its retail presence across India with store launches in major geographies like Jaipur, Chennai and Maharashtra. The launch of OPPO stores is a part of constant efforts to provide the customers with an interactive and informative buying experience. OPPO is also ranked No. 4 globally in the Top 5 Global Smartphone Brands as per the IDC report.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
