MAM
Oplifi appoints Pranjal Sharma as head- business development
Mumbai: The digital media company Oplifi has appointed Pranjal Sharma as head of business development of the company. Sharma will be based out of Oplifi’s Gurgaon office.
Sharma has a decade of experience and has worked with companies like mCanvas, The Quint, Pocket FM. His last stint was with Statiq, where he was heading the entire media business operations and client partnerships for DOOH and Digital offerings. He is an MBA postgraduate from Chitkara university and holds the Executive Business strategy degree from IIM Kozhikode. He started his career as an Audio engineer which has ingrained creativity and a sense for detail in his business development modus operandi.
Speaking on the appointment, Oplifi co-founder Anup Kumar said, “We are thrilled to welcome Pranjal Sharma, who brings a unique blend of digital media sales expertise and a remarkable entrepreneurial spirit. This hire reflects Oplifi’s commitment to pioneering innovation and harnessing the power of entrepreneurial minds. With our new leader on board, we’re excited to drive growth and create new opportunities for our clients and partners, further solidifying our presence in the Indian market.”
Commenting on his new role, Pranjal says, “This role is exciting, where we are building new relationships and always coming up with innovative solutions to solve business problems. Oplifi is on a rapid growth trajectory, and I am happy to be a part of this journey.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
