Ad Campaigns
Opancho celebrates individuality this International Women’s Day
MUMBAI: Ahead of International Women’s Day this year, Opancho, a for-women-only contemporary footwear brand, has launched a social and digital media campaign titled #Youareyou that highlights and celebrates the uniqueness of every woman individual. The internet campaign showcases powerful stories of some of India’s successful women personalities who have broken the glass ceilings to achieve something meaningful and big in their lives/careers.
The messaging of the campaign revolves around encouraging women of the present day to be their true self at all times and in any kind of situation whatsoever; it basically urges a woman that she should never feel obligated to change her unique personality traits, views, and opinions, etc. only to conform to societal stereotypes.
This online campaign is inlines with Opancho’s brand vision of enabling women to take complete charge of their lives and lifestyle choices. Four Founders PR, a Delhi-based strategic public relations and communications consultancy management firm has been bestowed the responsibility of planning and executing the campaign activities on behalf of Opancho.
The initiative has already onboarded 11 prominent women influencers (whom they call as ‘Boss Babes’) from diverse backgrounds to be the initial faces of the campaign; the names of these campaign ambassadors are Shweta Tanwar (entrepreneur), Heena Gupta (actress), Tulip Sehgal (model), Saru Mukherjee (mom blogger), Aadhya Sharma (fashion blogger), Vaishali Thaperr (model & stylist), Shiwali Bola (anchor), Upasana Lamba (YouTuber), Tanya Sharma (lifestyle influencer), and Kaamna Singh (air hostess).
Explaining the thought behind the newly rolled out campaign, Opancho founder-director Dipika Agarwal said, “Being a woman in India is not easy. One of the major reasons that deter women to be the best version of themselves is the questioning and constant criticisms of the people around them. Also, the hardwired conditioning of the patriarchal society many times makes women believe that their own judgments are flawed, and they need to change their personality attributes to fit into society. At Opancho, we have always believed that women are incredibly powerful and capable of breaking all such myths and social stereotypes. So, through our company’s latest digital campaign, we are taking a step ahead to remind every woman to not let go her distinctive personality in trying to satisfy anything or anyone; just be confident and proud of yourself, because even if you seem to be different, ‘You are you’.”
Four Founders PR CEO and founding partner Anjali K. Gupta said, “As a women-led public relations agency, we feel extremely proud to be the implementation arm of Opancho for this innovative campaign. In our society, women have been unfortunately projected as the ‘weaker sex’; but this perception is too far from the truth. Modern independent women are increasingly realizing that they should always live by their own choices and decisions. And in doing so they should never ever pause or stop, even if they apparently become ‘everything they are not supposed to be’. Keeping these aspects in mind, we conceptualized this campaign which not only celebrates the spirit of womanhood but also emphasizes the individuality of every woman.”
The campaign went live on platforms like Facebook and Instagram, 6 March onwards. As a part of the campaign, a series of video clips, images, posts, and social stories would be published at periodic intervals by the official social handles of the brand as well as its campaign ambassadors. While maximum engagements for the campaign are expected to happen in the upcoming Women’s Day Week, Opancho would be taking the same hashtag ahead for a longer tenure, i.e. at least for the next 6-8 months, and further attempt to collaborate with many more inspiring women personalities pan-India, including but not limited to celebrities, stylists and fashion divas, women-entrepreneurs, and women’s rights activists.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
