MAM
Online entrepreneurs now have a curated platform to share their stories and better connect with the online shoppers, with the launch of Shopmatic World
MUMBAI: Spearheading the cause of enhanced visibility for the SMBs, international e-commerce platform, Shopmatic announces the launch of its ground-breaking new platform, ‘Shopmatic World’.
The avant-garde curated platform, Shopmatic World is harboured around the real stories of online entrepreneurs, their distinguished ingenuity and perseverance that have gone into the genesis of their brands. Endeavouring to transform the way small businesses connect with their audience, the Shopmatic World global platform will invite online shoppers to spend time discovering unique products and services from unique merchant stores.
Online shoppers spending time on Shopmatic World will be delighted to discover the intent, idea, and values that serve as the foundation of these brands.
Shopmatic prides itself in enabling the entire gamut of the e-commerce ecosystem for a number of inspired entrepreneurs and online merchants. With the solutions and support provided by Shopmatic, over 50,000 hobbyists, artisans, craftsperson, stay-at-home mothers, small and medium businesses, amongst others, have found their way to becoming online entrepreneurs. Now with the launch of Shopmatic World, Shopmatic will help these online entrepreneurs share their individual narratives and better connect with shoppers. This real connection would beget more opportunities for the brands to bolster their sales, presence, and influence in the digital world.
While unveiling this never-seen-before platform, Anurag Avula, CEO of Shopmatic, said, “We are very excited to launch Shopmatic World especially since it aims at delivering significant value to our merchants, by helping them get discovered online.
Oftentimes, brands go unnoticed in the cloud and need some help getting noticed by discerning buyers. Shopmatic World curates the stories of ingenuity and perseverance of entrepreneurs and the resilience with which they transformed from skilled professionals or hobbyists to successful entrepreneurs. With this curated platform, we intend to help small businesses get discovered for their uniqueness. “
Shopmatic World is only open to sellers who have created their own ecommerce stores using the Shopmatic platform. Shopmatic World will serve as a discovery platform for buyers : it will showcase individual stories of these different sellers, and the products or services they are selling; those interested in buying any of the products/ services showcased, will be redirected to the sellers' individual websites, for fulfilling their orders.
The curated platform opens to an enchanting showcase of different brands, carrying a brief snippet about each seller, with accompanying pictures. Online visitors can delve deeper into the brands that intrigues them at first sight and discover the story behind its genesis, along with its top-selling products. If the online visitors wish to purchase from the brand of their liking, they would then be redirected to the individual, online store of the brand.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
