MAM
Online advertising to overtake television by 2019: PwC
MUMBAI: The latest edition of the ‘Global Entertainment and Media Outlook’ 2015-2019 compiled by PwC clearly indicates digital advertising as the way forward. According to the report, revenue for digital advertising is expected to grow at a fast a rate of 12.2 per cent Compound Annual Growth Rate (CAGR) against 1.2 per cent for non-digital. Though, non-digital advertising will still command 60 per cent of the total global ad spend in 2019.
What’s worth noting is that the global revenue on advertisement will see a rise at a CAGR of 4.7 per cent to 2019, with Indonesia emerging as the fastest growing advertising market at CAGR of 12.9 per cent.
By 2019, digital advertising as a whole – including digital out-of-home – will account for 38.7 per cent of total global advertising revenue. The internet’s triumph over television as a medium for advertising will be facilitated by the fast growing market for mobile and internet video advertising.
Mobile internet advertising will surge at a 23.1 per cent CAGR to 2019, overtaking display internet advertising globally in 2018 and replacing paid search in the US by 2016 as the leading internet advertising category. Global video advertising spend which is also expected to rise at a CAGR of 19.5 per cent will be catalyzed by a near-doubling of global smartphone connections to 3.85billion in the said year.
This rapid rise in mobile and internet video advertising calls for media companies to offer both native and programmatory inventory of their advertising portfolios, taking into consideration the timescales and skills set of these two varied mediums which need different management.
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Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
