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ONGC & YES Bank bag FICCI awards as best sports promoters in public & private sector
NEW DELHI: Oil and Natural Gas Corporation (ONGC) and YES Bank have been lauded as the best companies for promotion of sports in the public and private sectors.
The India Sports Awards 2015 were given away here at the conclusion of ‘Turf 2015-16’ organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) with the support of the Youth Affairs and Sports Ministry.
Technology Frontiers (India) was awarded as the best professional services company and STAIRS was lauded as best NGO Promoting Sports.
HotFut Sports Infrastructure was recognised as the best sports start-up.
The Amateur Kabaddi Federation of India was awarded as Best National Sports Federation, Lalita Shivaji Babar (Athletics) got the Sports Person of the Year award and Dipa Karmakar (Gymnastics) got the Breakthrough Sports Person of the Year:
The jury comprised Justice Mukul Mudgal (Retd.) who had headed the Supreme Court Probe Panel on IPL match fixing scandal; Star India’s Deepak Jacob; and Charu Sharma; Bhupesh Kumar, apart from Rajpal Singh of FICCI.
The other awards were:
Coach or Support Staff of the Year: Kuldeep Handoo (Wushu)
Best State: Gujarat
Lifetime Achievement Award: Balbir Singh
Special Recognition:
Company Promoting Sports (Public Sector): Delhi Development Authority
Company Promoting Sports (Private Sector): Infinity Optimal Solutions Pvt Ltd (IOS)
Professional Services Company: India On Track
NGO Promoting Sports: Sports Coaching Foundation
Sports Start-up: Athletto
National Sports Federation: Rowing Federation Of India
Breakthrough Sports Person of the Year: Dattu Bhokanal (Rowing)
Coach or Support Staff of the Year: Bishweshwar Nandi (Gymnastics)
State: Manipur
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Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
