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One Source secures corp comm mandate from Grant Thornton Bharat
Mumbai: One Source has announced that it has won the public relations and corporate communications mandate for Grant Thornton Bharat, a premium consulting firm. One Source will assist Grant Thornton Bharat in building and managing its reputation across earned media through a variety of solutions.
Grant Thornton Bharat is a premium professional services firm in India with over 10,000 plus professionals across 19 locations. GT Bharat works with businesses and governments across industries and sectors, providing assurance, consulting, tax, risk and digital and technology transformation services. A Great Place To Work certified organisation, and ranked in top 10 best workplaces in professional services, the firm is constantly working towards building a stronger and more vibrant Bharat.
Grant Thornton Bharat partner – markets ecosystems Soumya Palchoudhuri said, “We are very pleased to collaborate with One Source as our new public relations firm. Their expertise in designing innovative and impactful communication aligns perfectly with our vision for the #GTBharat brand. We expect this collaboration to enhance our brand messaging and reach all our stakeholders effectively, as we continue to focus on helping our clients achieve their aspirations both in India and globally.”
Speaking about the partnership, One Source co–founder and co-chief executive officer Sandeep Rao stated, “This collaboration is a testament to the significant business impact we have achieved for our partners worldwide. Our primary focus is on driving our partners’ business growth, which in turn fuels growth for us and our people. We are thrilled to continue our impactful work with Grant Thornton Bharat and deeply honoured by their trust in our approach.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
