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One Source bags corporate communication mandate for Vitraya Technologies
Mumbai: Integrated marketing consultancy, One Source, has announced that it has won the corporate communication mandate for Vitraya Technologies, a leading insurtech company. One Source will spearhead and build comprehensive communication strategies for Vitraya Technologies across creative storytelling, online reputation building, and investor relations management.
Established in 2019, Vitraya Technologies has grown rapidly, partnering with clientele such as Star Health, Niva Bupa, Bajaj Allianz, and more, in India, as well as Allianz, United Healthcare, and Cigna, globally. The company’s proprietary auto-adjudication systems can enable critical decision-making within ‘one-millionth of a second’, revolutionising the claim settlement process. Leading the account for One Source will be lead counsel, Niharika Sagar, reporting into One Source co-lead, corporate communication Debaman Guin.
“Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process,” commented Vitraya Technologies’s India president Avdhesh Sharma on the partnership continuing, “By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner”.
“At One Source, our primary focus is on driving measurable business impact for our clients through integrated marketing strategies”, said One Source co-founder and co-chief executive officer Sandeep Rao. “Our approach to driving outcomes through earned media enables us to craft strategies that drive growth and success for our clients, ensuring that their business growth remains paramount. By aligning our efforts with Vitraya Technologies’ mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success”.
One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech, and more. Over the last seven years, the consultancy has seen consistent over 100 per cent growth across partners and people, beating average industry appraisals along the way at 27 per cent YoY.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
