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One Source bags corp comm remit for Appstrail Technology
Mumbai: Integrated marketing consultancy, One Source, announced that it has won the corporate communication mandate for Appstrail Technology, a digital transformation firm focused on accelerating complex and lengthy transformation journeys of businesses. One Source will lead and develop Appstrail’s reputation across earned media through a variety of solutions.
Appstrail Technology is headquartered in Mumbai with a center of excellence (CoE) in Bangalore. Specializing in salesforce, full stack development and GenAI Services, they enables organizations to transform digitally by offering tailored solutions across focused industries. From being and extended arm to startups for product development to owning the end-to-end transformation for enterprise. Their AI-based distributor management system (DMS) with offline capability built for Bharat boost productivity and provides visibility of end customers to brands. For One Source, this mandate will be spearheaded by lead counsel on the account, Kopal Gupta and her team, reporting into co-lead for corporate communication, Debaman Guin.
Appstrail Technology co-founder, head of business, sales & strategy Shomil Shetty expressed his enthusiasm about the partnership, stating, “In today’s fast-paced digital landscape, effective communication is paramount. At Appstrail, we are dedicated to guiding businesses through their digital transformation journey with precision and clarity. Partnering with One Source aligns perfectly with our commitment to delivering comprehensive solutions and sharing our success stories with a broader audience. We believe that One Source’s expertise in integrated marketing and brand building will amplify our market leadership, enabling us to reach and inspire enterprises nationwide with our unique solutions and approach”.
Speaking about the partnership, One Source co–founder and co-chief executive officer Sandeep Rao stated: “We are excited to partner with Appstrail Technology. They are at the forefront of digital transformation, representing the cutting edge of innovation in today’s market. Together, we aim to bring out the essence of Appstrail’s transformative journey, ensuring that their strong narrative resonates with the right audience at the right time.”
One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech and more. Over the last seven years, the consultancy has seen consistent over 100 per cent growth across partners and people, beating average industry appraisals along the way at 27 per cent YoY.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
