MAM
On MSME Day, OkCredit gives a shout-out to local biz with #PaasHaiToKhaasHai campaign
Mumbai: The COVID-19 crisis and the resultant containment measures have not impacted everyone in the same way. Among the private sector, Micro, Small, and Medium-sized Enterprises (MSMEs), especially those led by vulnerable groups such as women, youth, and economically deprived communities, suffered the most.
Micro, small and medium-sized enterprises account for a staggering 90 per cent of all businesses and over 50 per cent of jobs worldwide, as per estimates. They play a key role in stimulating economic growth and providing employment, particularly in developing countries like ours.
As a mark of recognition to the gigantic contribution these smaller businesses make to the global economy- often away from the spotlight- 27 June is celebrated as MSME Day or Micro, Small, and Medium-sized Enterprises Day internationally.
This MSME Day, OkCredit- the digital book-keeping app for small business owners – attempted to bring back the joy of neighbourhood shopping. The company encouraged consumers to shop in their friendly neighbourhood stores through a heart-warming creative that reminds us of the big role these local stores played in our lives before the boom of e-commerce.
The short film talks about the time when a trip to the market encompassed a plethora of pleasant experiences, tugging at our heartstrings with nostalgia-inducing nuggets like the shopkeeper giving one candy instead of small change. It urges us to bring back those days gone by for ‘applying a discount code is not half as fun as haggling’ at a store where the neighbourhood came together to hang around and discuss the day’s events. Through poetic narration, it captures all those little moments, comparing the fun, intimate feel that local shopping provides as opposed to the cold experience of surfing e-commerce sites while looking for offers.
While social commerce may be all the rage right now, OkCredit’s campaign shows that it began years ago at the original social network- i.e. the Kirana shops on our street corners.
The poetic lines have been credited to the company’s ‘in-house poet’ associate director- growth, Ayush Jain. If neighbourhood shopping is your favourite way of buying essentials, while observing the world around you, then this is for you.
Earlier this month, OkCredit had launched the #UdharAbhiBaakiHai digital campaign to help small and medium businesses recover from a severe cash crunch, wrought on by the pandemic. The digital campaign urged customers to clear their pending dues to help small businesses and kiranas to tide over the financial crisis.
OkCredit currently has over 2.4 crore registered users, these include over 100 types of businesses such as kirana store owners, mobile recharge shops, medical stores, apparel amongst others.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
