Brands
On a roll, Amazon sells brands and showcases content
MUMBAI: Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.
Amazon India and Chennai based ChuChu TV Studios have announced a long-term deal. With this partnership, the video-on-demand (VOD) platform will become the subscription streaming home for all ChuChu TV’s existing and future videos ad free.
“ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animationsis much-loved by kids worldwide,” said Amazon Prime Video India director and country head Nitesh Kripalani. “We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment.”
ChuChu TV is one of India’s top content creators for kids animation and its TV channel, ChuChu TV Nursery Rhymes is the third most subscribed channel in India with over eight million subscribers and over 7.5 billion video views.
ChuChu TV Studios CEO and creative director Vinoth Chandar added, “We understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment.”
Yepme meantime has announced its collaboration with Amazon for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform by 5 March with a portfolio of over 2700 products in Prime across categories such as apparels, footwear and accessories.
The merchandise will also be available in the US market through the program by March 2017.
“The Amazon Global Selling Program and this partnership can be game changing as Amazon providesglobal platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Yepme CEO Vivek Gaur.
Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their Make in India products to consumers across the globe. Through this program, the ‘Unreasonably Fashionable’ brand will transcend geographical boundaries and take its offerings overseas to delight international customers.
“We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe,” added Amazon India director and GM Seller Services Gopal Pillai.
Additionally, Marks & Spencer (M&S) has also launched on Amazon.in, making it even more convenient for customers across India to shop its quality clothing and beauty ranges.
From today, Indian customers can now shop circa 1,000 Marks & Spencer products across Womenswear, Lingerie, Menswear, Kidswear and Beauty via www.amazon.in/marks&spencer. Customers will also be able to shop Marks & Spencer cosmetics online, with 220 lines available.
Amazon India head of fashion Arun Sirdeshmukh said, “Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering Marks & Spencer merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform.”
In women’s wear, customers can choose from key pieces from the spring range including stylish floral dresses with feminine detailing; authentic, fitted denim; and that must-have soft-touch trench coat. Marks & Spencer’s renowned quality and innovative lingerie including bras, knickers, shape wear and sleepwear in delicate and feminine colours and prints will also be available. In menswear, the range contains all the must-have pieces across casual and formal wear, whilst in kids wear, Marks & Spencer is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including day wear, accessories, nightwear and essentials. An edited beauty offer will be available including skincare, body care, cosmetics and fragrance.
Marks & Spencer Reliance India MD Venu Nair added, “Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
