Brands
On a roll, Amazon sells brands and showcases content
MUMBAI: Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.
Amazon India and Chennai based ChuChu TV Studios have announced a long-term deal. With this partnership, the video-on-demand (VOD) platform will become the subscription streaming home for all ChuChu TV’s existing and future videos ad free.
“ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animationsis much-loved by kids worldwide,” said Amazon Prime Video India director and country head Nitesh Kripalani. “We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment.”
ChuChu TV is one of India’s top content creators for kids animation and its TV channel, ChuChu TV Nursery Rhymes is the third most subscribed channel in India with over eight million subscribers and over 7.5 billion video views.
ChuChu TV Studios CEO and creative director Vinoth Chandar added, “We understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment.”
Yepme meantime has announced its collaboration with Amazon for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform by 5 March with a portfolio of over 2700 products in Prime across categories such as apparels, footwear and accessories.
The merchandise will also be available in the US market through the program by March 2017.
“The Amazon Global Selling Program and this partnership can be game changing as Amazon providesglobal platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Yepme CEO Vivek Gaur.
Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their Make in India products to consumers across the globe. Through this program, the ‘Unreasonably Fashionable’ brand will transcend geographical boundaries and take its offerings overseas to delight international customers.
“We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe,” added Amazon India director and GM Seller Services Gopal Pillai.
Additionally, Marks & Spencer (M&S) has also launched on Amazon.in, making it even more convenient for customers across India to shop its quality clothing and beauty ranges.
From today, Indian customers can now shop circa 1,000 Marks & Spencer products across Womenswear, Lingerie, Menswear, Kidswear and Beauty via www.amazon.in/marks&spencer. Customers will also be able to shop Marks & Spencer cosmetics online, with 220 lines available.
Amazon India head of fashion Arun Sirdeshmukh said, “Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering Marks & Spencer merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform.”
In women’s wear, customers can choose from key pieces from the spring range including stylish floral dresses with feminine detailing; authentic, fitted denim; and that must-have soft-touch trench coat. Marks & Spencer’s renowned quality and innovative lingerie including bras, knickers, shape wear and sleepwear in delicate and feminine colours and prints will also be available. In menswear, the range contains all the must-have pieces across casual and formal wear, whilst in kids wear, Marks & Spencer is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including day wear, accessories, nightwear and essentials. An edited beauty offer will be available including skincare, body care, cosmetics and fragrance.
Marks & Spencer Reliance India MD Venu Nair added, “Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them.”
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
