MAM
OMS bags Spice Mobile AOR
MUMBAI: The BK Modi Group’s Spice Mobile has awarded its media planning and buying duties to Optimum Media Solutions (OMS). The multi-agency pitch involved three agencies including OMS.
While industry sources pegged the account between the range of Rs 120 – 150 million, Spice Mobile marketing head Payal Gaba declined to put a figure to the size of the account citing that they were a new and growing company and that the account is a sizable one.
Gaba says, “We are happy to announce OMS as our media planning and buying agency for Spice Mobile Phones. This selection has been done after undergoing a rigourous pitching process amongst a few other agencies. We appreciate the planning process followed in OMS and would believe that the same shall be taken forward for efficient planning of Spice Mobile Phones launch across the country. Being a crucial first year of launch, we would require their support in cost-efficient media buying for effective usage of media.”
Speaking on the size of the current mobile handset market in India, which has been pegged at between Rs 2 – 2.5 billion, she said that Spice Mobile will be competing with the Nokias, Samsungs and LGs of the world. After launching in North India, the company has set its eyes on the East and will be beginning operations there this month.
“Once we begin our country-wide roll out, our media budget will also increase and we will be resetting targets,” Gaba informs.
“We are delighted to partner Spice Mobile for its media launch across the country. I think our understanding and identification of the potential audience and markets for Spice Mobile has helped us winning this business. We are looking forward to some interesting and exciting work on the account,” says OMS regional director Madan Mohapatra.
Spice Mobile will be targeting males aged 20 – 40 years in the SEC B, C and D and also the R1 and R2 segments. The focus will be more on the SEC C and D segments. The company at present has three phone models priced at Rs 2499, Rs 3999 and Rs 5799. Gaba says that more models will be launched very soon.
Spice Mobile Phones is an M Corp Global venture into the cellular handset market in India. M Corp Global is India’s leading trans-national group with a $250 million turnover.
With a strong lineage in the cellular services in India, M Corp Global is expanding its business horizon and is all set to revolutionise the ‘ICE – Information, Communication and Entertainment’ sector, with its new age technologically advanced state of art mobile phones for the entry, mid and premium segment.
Former Miss World 2000 and actor Priyanka Chopra recently launched the range of Spice Mobile Phones in New Delhi. She will be playing a key role in building a strong bond with the Indian consumers and communicating the Spice Imagery of ‘Style International, Dil Phir Bhi Indian.’
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
