MAM
Omron partners with Bhaag Milkha Bhaag, launches campaign for brand awareness
NEW DELHI: Omron has associated with Bhaag Milkha Bhaag as the technology partner and promote the partnership via TV commercials, social media platforms and online portals.
Farhan Akhtar as the brand ambassador of Omron has been endorsing the brand for the last two years and the association with his movie is an effort to broaden the ways to accentuate brand awareness by further utilising the rapport shared by him with the Indian audience at large.
The movie, based on the life of the legendary athlete Milkha Singh, talks about challenging spirit, perseverance and inspiration which has a huge connect with Omron‘s legacy, philosophy and vision.
Just as Milkha inspired the future generations by becoming the first athlete to represent India in Olympics with grit and conviction, Omron also has been introducing many first of its kind technology- based solutions touching and inspiring millions of lives in healthcare and industrial automation domains.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
