MAM
Omnicom Media Group India bags integrated media mandate for Electrolux
Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.
Leveraging the agency’s analytics and insight-driven tools, the Swedish powerhouse is set to make waves with its range of premium products in the Indian market.
Electrolux has shaped living for the better for more than 100 years with its elegant Scandinavian design coupled with innovative technology across a range of care, taste, and well-being appliances.
The brand has ambitious growth targets in India, complemented by its cohesive omnichannel approach and optimism for sustainable and better living experiences for its customers.
Electrolux’s sustainable product portfolio is designed to meet the dynamic demands of modern consumers and includes air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers, dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.
Team OMG is excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
