MAM
Omnicom Group’s ipsh! launches mStore
MUMBAI: US mobile phone marketing leader – ipsh!, which is a wholly owned subsidiary of Omnicom Group Inc., announced its new mStore for Start Soma.
Start Soma, a San Francisco art gallery for emerging visual artists will roll out Smart Mobile powered by ipsh!. Smart Mobile will be the first gallery to sell new art for cell phones, transforming the devices into pocket galleries.
The ipsh! mStore is a mobile storefront that enables companies to display, promote and sell any type of mobile content, including wallpapers, ringtones, mobile videos, games, and now art. According to the Gartner group, more than 800 million phones will be sold in 2005, so the market for new mobile applications, services and accessories like mStore and Star Mobile offers huge potential for companies and organisations using this technology to expand their business.
“To ipsh!, this is more than mobile commerce, this is the convergence of the artistic flavor of San Francisco’s south of market culture and new mediums of display, in this case the phone screen. We first worked with Start Soma in 2003, using SMS messaging to promote its art openings, and are excited about this new venture into selling mobile art,” said ipsh! CEO Nihal Mehta.
“With thousands of original works by hundreds of artists, we required a decidedly robust and powerful platform to power our mobile gallery, which is why we chose ipsh!. We’re excited to bring new art to the most popular consumer technology device used today -the cell phone. Without ipsh! there was no way to ensure the level of quality we required to effectively showcase the amazing range of artwork available via Start Mobile, and we are absolutely honoured to be the first mStore,” said Start Soma founder John Doffing.
ipsh! mStore is built on the firm’s proprietary Prism platform and includes connectivity to all supported North American carriers. Mobile content is automatically optimised to the customer handset and is billed through the carrier. The product is available either as a complete customer-facing solution, providing web and wap full-service, storefront experiences, or as a back-end service/interface for existing web or wap sites. More than 100,000 images are currently for sale in the Start Mobile mStore.
All art showcased on Start Mobile is optimised for display on more than 200 handsets from national carriers. Users will be able to buy art for their phones using premium SMS, billed directly to their phone bill.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
