MAM
OMG launches Transact in Asia-Pacific
NEW DELHI: With a clear commitment to helping clients bolster their sales across digital markets and marketplaces, Omnicom Media Group (OMG) has announced the official launch of Transact, an end-to-end commerce practice, in Asia-Pacific.
Headquartered in Singapore, Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and e-commerce channels.
With audience understanding at the heart of Transact, the specialist practice combines people, processes, and technology to power OMG brands for a seamless commerce business solution. By leveraging Omni, OMG’s people-based precision marketing and insights platform, Transact is wired to integrate commerce throughout end-to-end consumer journeys and accelerate e-commerce performance at scale for brands.
Backed by e-commerce consultants and omni-channel retail specialists in 25 markets, Transact is supported by dedicated teams in Asia-Pacific who are based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia, and Indonesia, and offers consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com & Shoppee, D2C, and eRetail) that includes content and merchandising.
“With Asia-Pacific leading the global e-commerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels,” said Omnicom Media Group, APAC CEO Tony Harradine. "Given that e-commerce is accelerating as a result of Covid2019, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.
PHD, an award-winning agency under OMG, has successfully integrated Transact into its existing commerce offering in Asia-Pacific, developing and honing tools and capabilities in partnership with with eCommerce retailers that are part of its proprietary platform, Omni Studio. This comes at the back of its recent global and regional wins such as Diageo, Spotlight Group and LG.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
