MAM
OMG India appoints Bharat Malik as its country manager
MUMBAI: Performance marketing company, Online Media Group (OMG), has appointed Bharat Malik as country manager of OMG India.
Malik moves in from travel portal Yatra.com, where he was head of online marketing. He was instrumental in launching the affiliate program for Yatra.com.
His mandate will be to familiarise more Indian clients with the concept of affiliate marketing. According to the company, currently, 80 per cent of Indian travel brands don‘t use affiliate marketing and similar patterns exist across all sectors.
OMG Group CEO Richard Syme said, “Bharat Malik has extensive affiliate experience, particularly in the travel industry. We know over 75 per cent of Indian e-commerce is in the travel sector, but only 20 per cent of these brands currently utilise affiliate marketing – there is a massive potential for growth. Bharat is an extremely important and strategic hire for OMG. We‘re fast expanding in the Asia-Pacific region and we believe he‘ll play an important role in introducing the travel sector and all other sectors to the possibilities open to them with performance marketing at OMG India.”
Malik added, “With the growth of Indian e-commerce, now is the time for industry to harness the power of online performance marketing. Affiliate marketing with its performance driven results, helps online marketers achieve impressive RoI. It‘s been over four years since affiliate marketing started in India – we need to educate the market about the possibilities it opens up to them to increase sales and customer interaction. OMG India has developed robust technology platforms to make powerful affiliate campaigns a fast, affordable and exciting option for every Indian brand.”
AD Agencies
IAA unveils jury for 16th Olive Crown Awards
Industry leaders and a global juror to judge green marketing awards
MUMBAI: The India chapter of the International Advertising Association has announced the jury for the 16th edition of its Olive Crown Awards, a platform that celebrates communication promoting sustainability and environmental responsibility.
This year’s jury brings together a mix of seasoned creative leaders and fresh perspectives from across the advertising and marketing world.
The panel includes K V Sridhar, Carlton D’Silva, Ambareesh Chakraborty, Rymn Massand, Kalpesh Patankar, and Preeti Vyas.
Abhishek Karnani said the awards have steadily built credibility within the global advertising community.
“The Olive Crowns are now in their 16th year and have earned the respect of the global marketing and advertising community. Any award is only as good as its jury, and I am delighted we have a strong blend of members who have judged the awards over many years alongside those evaluating them for the first time. This year we also have an international jury member,” he said.
Echoing the sentiment, Janak Sarda noted that the awards have seen record participation this year, reflecting their growing stature within the industry.
“I am happy that we have received a record number of entries this year, which clearly validates the respect and prestige these awards have garnered over the years,” Sarda said.
The awards ceremony is scheduled to take place on 8 April in Mumbai, where the industry will gather to celebrate campaigns that put sustainability at the centre of their message.
