MAM
Omega scouts for male brand ambassador in India
BANGALORE: Omega will soon rope in “a personality either from Bollywood or cricket” to be its male brand ambassador in India. The company is expected to make the announcement in January 2006.
This was revealed by Omega international president Stephen Urquhart, who was in the city to open Omega’s first exclusive boutique in Bangalore.
Shah Rukh Khan had earlier endorsed the premium watch brand. The Bollywood star has now switched loyalty to Tag Heur. On the female side it is actress Sonali Bendre who is endorsing its products.
Urquhart also launched Omegamania- a new ladies watch collection, a jewelry collection based on Omega’s famous symbol –(the Greek alphabet ‘W’) at the function. The price of the diamond studded watches is Rs.282,000/- for Red Gold version and Rs.318,000/- for the White Gold version. The new collection was showcased through a fashion presentation themed ‘Brides of India’.
Urquhart is bullish about India and expects it to be among the five top markets over the next few years. Currently the luxury watches market in India is growing at a rate of 35 per cent and is estimated to have a potential of about Rs 3 billion.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
