MAM
Omee brings Johnny Lever & Rajpal Yadav together in latest ad
Mumbai: Alkem Generics-owned antacid brand Omee has launched a new campaign featuring Bollywood actors Johnny Lever and Rajpal Yadav. The brand’s latest campaign #SabkoPataHaiOmee aims to make India laugh as well as create awareness about the brand’s antacid solution for all acidity problems.
Conceptualised by Hats On Advertising, the campaign features Johnny Lever and Rajpal Yadav in their trademark comic avatars, highlighting their acidity woes with the tagline that says – ‘Acidity Ho Toh Omee Lo.’ The campaign is available across the platforms such as television, print, and social media.
Sharing the experience of working on the campaign, veteran comedian Johnny Lever said, “Once again joining hands with Alkem Laboratories for the new Omee project was really fun!”
“It was double dhamaal to work on the #SabkoPataHai Omee campaign and share screen with Mr. Johnny Lever,” added comedian Rajpal Yadav.
“Omee is Alkem’s iconic brand, so we wanted to create an interesting campaign that connects with the audience and create a brand recall,” said Alkem Laboratories president – marketing and sales Mukesh Tiwary on the launch of the campaign. “We are confident that this new Omee commercial and new Jodi of Johnny Lever & Rajpal Yadav will be well-received by the audience, and we look forward to welcoming new consumers to our brand through this.”
Talking about the campaign, Hats On Advertising managing director Prakash Goplani said, “When was the last time you came across a humorous campaign? Hence, it was the best time to rope in Johnny Lever & Rajpal Yadav together on screen once again to give our audiences the laugh they deserve!”
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
