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OMD India bags communications mandate for Cuemath
New Delhi: OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath.
The creative and marketing agency will drive Cuemath’s business by generating targeted campaigns based on audience data and making a positive impact on the potential customers’ brand recall.
Cuemath is a LIVE online math learning and coding program for over 2,00,000-plus KG-12th grade students across all school boards, spread over 20+ countries (UK, USA, UAE, Singapore, Canada, Thailand, Indonesia, Egypt, Nigeria, India, Nepal, Bangladesh, and more). The Cuemath Program is designed to nurture future problem-solvers.
Leveraging OMD’s home-grown data platform, Omni, the creatives will be planned and optimized by analytics-driven insights to reach the target consumers through personalized communication.
OMD CEO Priti Murthy said she believes that the precision marketing and analytics platform will help meet the client’s business KPIs by creating targeted strategies to communicate to the audience in a familiar environment.
The Google-backed ed-tech start up has recently raised $40 million in Series C funding led by LGT Lightstone Aspada and Falcon Edge-managed Alpha Wave Incubation.
“We at Cuemath believe in making the world’s children great at math and coding and create invincible problem-solvers who will go on to solve humanity’s biggest problems. Since OMD is armed with the much-needed technological tools based on real-time, accurate, and representative data, we plan to use their strength to not only fulfil our mission but also create maximum impact,” says Cuemath, marketing director, Arvind Iyer.
Due to the disruption brought in by the Covid-19 pandemic and a significant increase in online learning platform consequently, OMD India plans to address the demand in the market by reaching the untapped geographies and how it can address the fear factors surrounding maths among most school-going children.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
